We grow your business, and share the upside.

An Equity Growth Partner is a senior growth operator who grows your business online in exchange for equity or a revenue share, instead of, or alongside, a full cash retainer. You contribute the business and the upside. The partner contributes the marketing, systems and expertise, and is paid mostly when you grow. It aligns incentives far more tightly than a traditional agency.

You use a partner who invests their expertise rather than asking you to fund a large retainer. With a revenue share or equity model, the growth work is largely funded by the results it produces. You still cover essential costs like ad spend, but the strategy, execution and systems are tied to performance rather than a fixed monthly fee.

Yes. A small number of senior operators will take equity or a revenue share when they believe in the business and can see clear headroom to scale. Jaykan works this way with a select group of businesses. It is not for everyone, because the partner only wins if you win, so we are selective about the businesses we back.

It depends on your stage, margins, valuation, the scope of work and how much cash is in the deal. As an indicative guide, hybrid deals often involve a reduced retainer plus roughly 2 to 10 percent equity, while pure equity partnerships might range from 5 to 20 percent with vesting and milestones. Every deal is modelled individually and documented through formal legal agreements.

In Australia these arrangements are usually structured as vesting equity, share options, or a revenue share agreement, documented through a shareholders agreement or a services and equity agreement. There are tax and legal considerations for both sides, so deals are always formalised with proper legal and accounting advice. Jaykan is headquartered in Australia and structures partnerships with Australian founders and SMEs.

Revenue share suits businesses that want to keep full ownership and reward growth in cash as it happens. Equity suits businesses building long term enterprise value where both sides want to be aligned to a future sale or scale event. Many of our partnerships blend the two. We recommend the structure that best fits your goals and stage.

A fractional CMO gives you part time marketing leadership, usually for a fee. An equity growth partner goes further: they own the growth outcome, bring a full execution team and systems, and are paid through equity or revenue share so their success is tied to yours. It is leadership plus delivery plus shared risk, rather than advice alone.

Established businesses with real revenue or traction, healthy margins and clear room to scale online. That includes ecommerce brands, service businesses, SaaS and founder led companies. We look for a strong product, a founder open to partnership, and enough upside to make a shared model work for both sides.

The model itself shares the risk: because we are paid largely through performance, equity or revenue share, we only win meaningfully when you do. Deals include clear milestones, vesting and review points, so both sides stay protected and aligned. We are selective up front precisely so that the partnerships we enter have a genuine path to work.

Yes, and most partners do. A hybrid of a reduced cash retainer plus equity or a revenue share is the most common and often the healthiest structure, because it funds the work while keeping everyone aligned to long term growth.

Yes. Every conversation is treated as strictly confidential and we are happy to sign an NDA before you share sensitive numbers. Nothing you tell us is shared or used outside assessing and running the partnership.

A traditional agency is paid whether you grow or not, often churns month to month, and frequently staffs juniors on the work. An equity growth partner reduces your cash risk, commits for the long term, puts senior operators on your business and shares the outcome. You get a partner who behaves like an owner, not a vendor.